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Source: Source: SugarSmile
LUCY HALE AND DAVID ARCHULETA FOR BENCH
Bench launches two of Hollywood’s finest as their endorsers!
Bench has been adding international stars to their long list of endorsers of late with those adorable ad spots of Bruno Mars and that hot Bench Body bilboard of Michael Trevino leading the way. For 2012, the brand’s 25th anniversary year, they’ve bagged two of Hollywood’s hottest young stars to be the new faces of Bench and Bench Fix. We’re talking about Lucy Hale, Aria Montgomery in Pretty Little Liars, for Bench and David Archuleta, American Idol runner up and TV5 star, for the latter.
The selection of brand ambassadors is not just about getting the most popular celebrities but that they have that distinct “Bench personality” too–being well-rounded in terms of charm, talent, good looks and a great personality. That being said, the two cuties who have already built thriving careers at 22 are prime picks.
February has been one meaty month for Bench as they launched both of these young stars within barely a week of each other! Lucy Hale had a press conference in Mall of Asia last February 11 while David Archuleta was launched last February 17 in Trinoma.
They are certainly starting the year with a bang and we can’t wait to see what Bench has in store for us for the rest of the year!
Click on the photo gallery to check out more of their campaign photos!